Did failure fail?

The word "fail" should be banned from use in British classrooms and replaced with the phrase "deferred success" to avoid demoralizing pupils, a group of teachers has proposed.
-[Reuters.com]

Wow! Things like this just amaze me. It's like we should go through our entire dictionary and just get rid of all the negative words. Maybe there will be no more Good and Bad, only the Good and the deferred good. Right now they are doing bad, but maybe some day they will do some good.

I can see that it might be harsh to keep telling a young learner that they are doing something wrong, but isn't that how you learn to do something right?